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Boosted online lead generation for Angel One by 3x with a 2-day training program designed to embrace & exploit the power of social media.
Angel One Limited (Angel Broking Limited)
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Online Reputation Management (ORM)
Course Description
The Google Tag Manager Program in Digital Marketing is a comprehensive training program designed to equip participants with the knowledge and skills to effectively utilize Google Tag Manager (GTM) in digital marketing campaigns.
This program combines theoretical concepts with hands-on exercises and real-world case studies, enabling participants to gain practical experience in implementing and managing tags, tracking codes, and analytics tools on websites.
Audience
Ad Sales
Leadership
Brand Manager
Marketing Head
VP Marketing
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Key Take Aways
Proficiency in Google Tag Manager: Participants will gain a strong understanding of Google Tag Manager and its features, enabling them to confidently implement and manage tags, tracking codes, and analytics tools for websites.
Practical Tag Implementation: Participants will acquire hands-on experience in creating, configuring, and troubleshooting tags for various tracking purposes, including third-party scripts and custom events.
Conversion Tracking and Attribution Insights: Participants will develop expertise in implementing conversion tracking, understanding different attribution models, and utilizing conversion data to measure campaign performance and make data-driven decisions.
Broad Agenda
Introduction to Google Tag Manager
- What is Google Tag Manager and why it matters
- Google Tag Manager overview: how it works, what are tags, triggers, and variables
- Google Tag Manager interface: how to navigate and use the main features
- Google Tag Manager setup: how to create an account and a container
- Google Tag Manager implementation: how to install the container code on your website or app
- Google Tag Manager configuration: how to add and edit tags, triggers, and variables
Google Tag Manager Testing
- Google Tag Manager testing: how to use the preview and debug mode to test your tags
- Google Tag Manager publishing: how to publish your changes and use version control
- Google Tag Manager troubleshooting: how to fix common issues and errors with your tags
How to use Google Tag Manager for different scenarios
- Setting up Google Analytics tags for pageviews, events, conversions, etc.
- Setting up Google Ads tags for remarketing, conversion tracking, etc.
- Setting up custom HTML tags for third-party tools or scripts
- Setting up data layer variables for passing dynamic values or custom dimensions
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The Impressions We Left
Digital Vidya is helping marketers reinvent themselves to become Digital!
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
Anshuman Jain
Vice President - Sales, Piramal Realty